Journal / 05

Notes from the workshop.

Teardowns, playbooks, and honest lessons on brand, design, marketing, and code.

Topics

Brand · Design · Code

Cadence

Weekly

How we made a "boring" B2B brand impossible to ignore

Differentiation in B2B rarely comes from the product — it comes from the story around it. Here is the system we used to turn a commodity into a category leader.

May 2026·6 min readRead →

Development

The bridge brief

Ideas worth stealing, monthly.

One email a month: a teardown, a tactic, and a tool we are loving. No fluff, unsubscribe anytime.

How we made a "boring" B2B brand impossible to ignore

Hitting a 98/100 PageSpeed score in two weeks

The $500 rebrand that made a startup look Fortune-500

Attribution is broken — here is how we actually measure

Designing interfaces people don’t have to think about

We cut a client’s ad spend in half. Sales went up.

When to reach for Next.js (and when not to)

A practical guide to motion that doesn’t annoy users

Naming is hard. Our 7-step process makes it less so.

Ideas worth stealing, monthly.